#1 pharmacist recommended brand also introduces new packaging across all products
TREVOSE, Pa. (February 2, 2018) — Today, Florajen–the #1 pharmacist recommended probiotic brand where sold–announced it will add a new product, Florajen Women, to its portfolio. Florajen Women, which contains 15 billion live cultures per capsule, is specially formulated to help avoid side effects of antibiotic use and provide potent probiotic benefits, including helping to restore and maintain the natural balance of vaginal flora and a healthy vaginal pH.
Florajen was founded by bacteriologists more than 25 years ago with the intent of creating effective, affordable options to help people avoid the unpleasant side effects of antibiotics. More than 269.4 million courses of antibiotics are prescribed in outpatient settings every year, yet many patients do not anticipate the disagreeable reactions their bodies may have to the medication: up to 35% of U.S. adults and 40% of children have gastrointestinal distress, and up to 25% of women have vaginal side effects such as yeast infections. Taking Florajen daily one to two hours before or after an antibiotic dose, and for at least 14 days after the last dose, can significantly reduce these symptoms.
Unlike competitors, Florajen is refrigerated for freshness and to retain potency, and can therefore be found behind the pharmacy counter. Florajen is also more affordable than other probiotic brands: all 30-count products generally retail for less than $20.
In addition to the launch of Florajen Women, the brand will introduce new packaging across its entire portfolio to better differentiate between products and help consumers identify which Florajen product is right for them.
● Florajen 3, which contains 15 billion live cultures, will become Florajen Digestion (formerly Florajen3). It is a multiculture blend of probiotic strains that aid in the healthy functioning of the digestive tract.
● Florajen4Kids, which contains 6 billion live cultures, will become Florajen Kids. It is a multiculture blend of probiotic strains beneficial for digestive and immune health in kids, starting at 6 months of age.
● Florajen Acidophilus, which contains 20 billion live cultures, is an extra high potency single culture probiotic that can be helpful in maintaining everyday health.
“We’re incredibly excited to introduce Florajen Women to consumers, pharmacists and healthcare providers alike,” said Jennifer Moyer, vice president of marketing and sales at Clarion Brands, parent company of Florajen. “We understand that women often need support in maintaining their vaginal health as well as to diminish antibiotic side effects, and this product is the best of both worlds. We’re also thrilled to reintroduce our other Florajen products with their new names and packaging–Digestion, Kids and Acidophilus. Florajen has long been known for
its quality, efficacy and affordability, and we’re committed to upholding those qualities for years to come with our portfolio of products.”
For more information or find where to buy Florajen products, visit www.florajen.com.
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Florajen is the #1 pharmacist-recommend probiotic where sold. The Florajen portfolio of probiotic supplements – Florajen Women, Florajen Digestion (formerly Florajen3), Florajen Acidophilus and Florajen Kids — was designed by leading bacteriologists and excels in efficacy, consistency and customer satisfaction. Continuous refrigeration maintains Florajen’s high potency from the time it is manufactured to the time it is purchased. Florajen probiotics are 100% U.S. manufactured in GMP certified facilities and are independently tested for safety, quality and potency. For more information on the Florajen products and where to purchase, visit https://www.florajen.com/index.shtml.
About Clarion Brands
Clarion Brands, LLC is a consumer product company whose strategy is to generate growth by acquiring brands with solid consumer equity that can be further developed through their merchandising and marketing expertise. The company strengthens its portfolio of brands by employing a variety of strategies, all with in-depth understanding of the heritage of the brands and the needs of the consumer. Additional information about Clarion Brands can be found at www.clarionbrands.com.